REIA READER Nov / Dec 2015 | Page 21

ht: Two Success Stories as vacation without having to pay it back? Unfortunately, most crowdfunding efforts fail to raise ng, uplifting, and motivating. They show what’s possible under the right circumstances. Story #2: Nano Wristbands Scott Wilson wasn’t able to find a manufacturer to produce his wristbands, which allow a user to convert a Nano into a watch. In a short period of time, he was able to attract 13,500 crowdfunders. Scott was originally hoping to raise $15,000. However, he ended up raising $180,000 in the first 3 days and $1 million overall. A short time later, Apple started calling. Soon, Scott and Apple teamed up and they were selling the wristbands all over the world. Apple benefitted greatly because the Nano product line didn’t sell well previously. But then, sales went through the roof. Over 76% of new purchasers did so be