ht: Two Success Stories
as vacation without having to pay it back? Unfortunately, most crowdfunding efforts fail to raise
ng, uplifting, and motivating. They show what’s possible under the right circumstances.
Story #2: Nano Wristbands
Scott Wilson wasn’t able to find a manufacturer to produce his wristbands, which allow a user to convert a
Nano into a watch. In a short period of time, he was
able to attract 13,500 crowdfunders. Scott was originally hoping to raise $15,000. However, he ended up
raising $180,000 in the first 3 days and $1 million
overall.
A short time later, Apple started calling. Soon, Scott
and Apple teamed up and they were selling the wristbands all over the world.
Apple benefitted greatly because the Nano product line
didn’t sell well previously. But then, sales went through
the roof. Over 76% of new purchasers did so be