DUE DILIGENCE WHAT IT IS AND WHY IT MATTERS! LAURA ALAMERY Due Diligence – What it is and Why it Matters! By Laura Alamery B uying real estate is not as simple as having enough money to purchase the property. It requires time and effort to check and make sure that the condition of the property is good and the title is valid before making the final decision. That is what you call due diligence. In case the buyer discovers that something is wrong with the property, he may give suggestions to the seller so that the latter can act on it by addendum to the contract, or the buyer can decide not to buy the property.