BEST KEPT SECRETS TO GET MORE MOTIVATED SELLERS CONTACTING YOU KATHY KENNEBROOK
Other reasons might have to do with the property itself, such as an estate, a property that needs too much
work, or a property that has been vacant for a significant period of time. This would also include land lords who
have simply had enough of tenants damaging their properties over and over again.
So how do you find these
sellers and how should
you market to them? The
best way I’ve found to do
this is by using at least
three to five different
marketing strategies at all
times. One of the multi
pronged
marketing
approaches is the proper
use of direct mail to reach
these
very
motivated
sellers. You always want
to
be
reaching
your
market in a variety of different ways to draw the highest number of motivated sellers to you.
The BIG secret to effective direct mail campaigns is to use them over and over to the same potential sellers.
As you will quickly discover, given time, almost every potential sellers’ circumstances change and make them
more ready to sell.
I also find that these mailings are very residual. These potential sellers will hold onto your direct mail pieces
until their circumstances dictate that they contact you, especially since they probably have not had any contact
from anyone else, because usually their properties are not being actively marketed.
Since they are not being actively marketed, there is virtually no competition for these deals. And… if you take
the time to actively follow up with your direct mail campaigns and with your sellers, these sellers will contact
you first when they need to sell, even if they have been contacted by someone else in the meantime.
This makes it even easier for you to make a good deal. In addition, during the time you have been mailing
sequentially to these potential sellers, you continue to build credibility with them. This will give you a significant
advantage over your competition, since these sellers feel they already have a “relationship” with you.