WHY HIRING A COACH CAN HELP YOU BUILD A ROCK SOLID BRAND FAST SHARON VORNHOLT What Is the Biggest Thing Holding Most Entrepreneurs Lack? The lack of a rock solid brand, and this is one area where a coach can really help you. Most people either have a weak brand, or they have no brand. What this means is that in most cases you are simply invisible. Who wants to be invisible? If you look around your field or industry, you probably know someone that is great at what they do, but they are the best kept secret in their industry. No one knows about them. Or, maybe this sounds like you: You’ve built a business, and it might even be a great business. However the problem is that people don’t know about it. They don’t know that you are the expert in your field, and that my friend is poor branding . Let’s Talk about your Brand People think of colors and logos when they think about branding, and those are the visual components of your brand. What your brand really is though is how people feel about you. It’s also what they say about you when you leave the room. Yikes! What do you suppose they say? Chances are they say “Ben is a nice guy” or “Katie is a great gal”.