APPROACHES TO REAL ESTATE NEGOTIATION BRUCE KELLOGG
Reading List
Included here is a list of Recommended Reading. Buy all of them, used. Read and highlight them. Then, once
a year, reread the highlights. You owe it to your clients, and yourself, to be in tiptop shape a as a negotiator.
Recommended Reading
Negotiate This, Herb Cohen, 2003
Everything’s Negotiable, Eric Wm. Skopec and Laree S. Kiely, 1994
Guerrilla Negotiating, Jay Conrad Levinson, Mark S. A. Smith, and Orvel Ray Wilson, 1999
The Negotiating Game, Chester Karrass, 1992
The Only Negotiating Guide You’ll Ever Need, Peter J. Stark and Jane Flaherty, 2003
Seal the Deal, Leonard Koren and Peter Goodman, 1991
You Can Negotiate Anything, Herb Cohen, 1980
How to Win Friends and Influence People, Dale Carnegie, 1936
Bruce Kellogg
Bruce Kellogg has been a Realtor® and investor for 35 years. He has transacted about 500
properties for clients, and about 300 properties for himself in 12 California counties. These include
14 units, 5+ apartments, offices, mixeduse buildings, land, lots, mobile homes, cabins, and
churches. He is available for listing, selling, consulting, mentoring, and partnering. Reach him at
[email protected], or (408) 4890131.world.