APPROACHES TO REAL ESTATE NEGOTIATION BRUCE KELLOGG Reading List Included here is a list of Recommended Reading. Buy all of them, used. Read and highlight them. Then, once a year, reread the highlights. You owe it to your clients, and yourself, to be in tiptop shape a as a negotiator. Recommended Reading Negotiate This, Herb Cohen, 2003 Everything’s Negotiable, Eric Wm. Skopec and Laree S. Kiely, 1994 Guerrilla Negotiating, Jay Conrad Levinson, Mark S. A. Smith, and Orvel Ray Wilson, 1999 The Negotiating Game, Chester Karrass, 1992 The Only Negotiating Guide You’ll Ever Need, Peter J. Stark and Jane Flaherty, 2003 Seal the Deal, Leonard Koren and Peter Goodman, 1991 You Can Negotiate Anything, Herb Cohen, 1980 How to Win Friends and Influence People, Dale Carnegie, 1936 Bruce Kellogg Bruce Kellogg has been a Realtor® and investor for 35 years. He has transacted about 500 properties for clients, and about 300 properties for himself in 12 California counties. These include 14 units, 5+ apartments, offices, mixeduse buildings, land, lots, mobile homes, cabins, and churches. He is available for listing, selling, consulting, mentoring, and partnering. Reach him at firstname.lastname@example.org, or (408) 4890131.world.