SOCIAL MEDIA MARKETING STATISTICS AND WHAT THEY MEAN FOR REAL ESTATE BUSINESSES LEON MCKENZIE
In order to appeal to
the people at the top,
you
need
to
set
yourself as an authority
that VPs and CEOs
can trust. And yet
despite how effective
social platforms can be
for this purpose, only
27% of top companies
say that their CLevel
Executives are actively
involved
in
social
media.
If you want to stay
ahead of the game, do what your competitors are not doing: use social media to elevate your real estate
brand. Post longform content on social media sites like LinkedIn and share your expertise on platforms like
Facebook. Make sure that images of your properties appear on Instagram and Pinterest.
The more people you attract with your content, the higher the likelihood that you will attract the attention of
decision makers as well. So when it is time for you to sell that commercial property to bring in the money, you
are going to find a large audience that is willing to recommend your property to as many people as possible. In
addition, you may just find the right buyer without much effort.