SOCIAL MEDIA MARKETING STATISTICS AND WHAT THEY MEAN FOR REAL ESTATE BUSINESSES LEON MCKENZIE What These Numbers Imply: When you have half of home shoppers reading general home information via their mobile devices, it makes the nature of your website even more important. Perhaps the first question should be: do you have a website? If not, what are you waiting for? The second question is: is your site optimized for mobile users? If the answer is no, then you need to get moving to rectify the matter. According to We Are Social 2017 Global Overview Report on social media, there are 2.547 billion mobile social media users. It is for this reason that you need to move quickly to optimize your website for mobile device users. If you don’t rectify the issue of mobile site optimization, expect Google penalties to apply. This means that you will experience lower online visibility and ultimately, a lower amount of traffic. And if you want to boost your real estate business, then not having a good website is counterproductive even if you spend time promoting your brand on social media. You are going to lose a lot of potential customers who would have wanted to learn more about your properties. Is that what you want? 6. 84% of CEOs and VPs Say They Use Social Media When Making Purchasing Decisions The number of company decision makers that make use of social media in order to come to a decision regarding what to purchase or how to proceed is quite significant. What These Numbers Imply: You cannot ignore the role of social media marketing when it comes to influencing decision makers. Suppose commercial you have properties that you would like to sell?