SOCIAL MEDIA MARKETING STATISTICS AND WHAT THEY MEAN FOR REAL ESTATE BUSINESSES LEON MCKENZIE 4. Visual Content Is 4000% More Likely To Be Shared On Social Media Compared To Any Other Type of Content No matter which way you look at it, social media posts are more likely to be shared far and wide if you incorporate visual content within them. What These Numbers Imply: If you have a social media account, and your marketing efforts are not bearing fruit, it is time to analyze whether you have taken the time to include images. Consider using highquality detailed images of any listings you choose to market on social media. Incorporate infographics to not only increase the chances of your content being shared, but to also improve your online visibility and reputation. Infographics can be based on reputable statistics about what is going on in your little corner of the real estate industry. For example, if you are a probate real estate investor, consider finding links that prove the benefits of probate properties for home buyers. Considering that over half of home buyers will find homes to buy online, an infographic showing the benefits of buying certain types of homes may be the ultimate determinant on what home they end up purchasing. And all those people on social media may help drive a huge amount of traffic to your site. 5 . 51% of Home Shoppers Read General Home Information on Mobile Devices Social media is great for interaction with potential and existing clients. It is also wonderful for referral marketing. And eventually, many of the people who see the links you share on your social media page will show up on your business website – assuming that you have one.