SOCIAL MEDIA MARKETING STATISTICS AND WHAT THEY MEAN FOR REAL ESTATE BUSINESSES LEON MCKENZIE However, unlike most realtors, do not fear to market your listings via social media. You can choose to promote your listings once a week. During this time, you should ensure that you list all the homes that you have available for purchase and write a short description of each of them. If you do not promote your business in this manner every day, it is highly doubtful that your audience will get tired of it. Just politely ask people to share and then sit back and You could promote your business by marketing your listings on a regular basis. But before you do that, ensure that you provide value to your audience. This can be done through: watch the power of referral marketing in play. •Short but informative social media posts If you have invested time providing value to your audience in other ways, the results of marketing your listings on social media will be positive within a •Regular Q & A sessions that allow you toeducate your audience on various real estate issues like renovations, real estate business operations, staging, what to look for when buying short time. a home etc. 3. 72% of Online Users are Facebook Users •Live and ondemand webinars that allow people to learn more about the real estate industry. It is not surprising to see such a high number of users online make use of Facebook in their daily The beauty of it all is that Facebook will enable you lives. This is by far the biggest social media platform to do all these things on one platform. available today. Statistics show that Facebook has at least 1.968 billion users worldwide! What These Numbers Imply: It does not matter whether you are in the business of buying homes or selling them. If you want to reach the widest target market available anywhere online, you cannot afford to ignore Facebook.