SOCIAL MEDIA MARKETING STATISTICS AND WHAT THEY MEAN FOR REAL ESTATE BUSINESSES LEON MCKENZIE Social Media Marketing Statistics and What They Mean For Real Estate Businesses By Leon McKenzie, CEO, US Probate Leads D id you know that there are a total of 2.789 billion social media users in the world? Did you also know that 81% of all Americans have a social media profile currently? Impressive, isn’t it? It is precisely because of the popularity of social media that you should incorporate this platform within your marketing campaign. If you don’t, you are going to lose a lot of potential customers and home sellers who would otherwise have helped boost your business.