WHY SPONSORSHIP MARKETING IS A WINWIN LAURA ALAMERY
3 . Extensive brand exposure : In most cases , sponsorship marketing involves more than just writing a check . You will be given varied ways to introduce yourself to an attentive audience – in person or online , or both . From speaking at group meetings , to brand placement on coveted group web pages ; from vendor table opportunities to guest posting . It ’ s a class act .
4 . Business collateral is a must : Here ’ s a chance to display your logo and message ( banners , table runners ) at events and distribute your cards , brochures , giveaways like cups or pens , etc . This goes so much further than wasting hundreds of dollars a year with a neighborhood newspaper ad ; thrown into driveways , only to be rained on , run over and tossed in the trash .
5 . Be generous and tasteful : Go the extra mile and have your gift or donation for drawings branded with your logo . Use subtle yet creative ways to make sure the recipient knows ( as well as the audience ) that it ’ s your company providing the gift . Thoughtful , useful items may be kept for many years .
Sponsorship marketing is an excellent means of making the most of your valuable time and hard earned dollars . It is a mutually beneficial strategy to achieving meaningful business goals . Hence , the winwin .