CONNECTING WITH PROSPECTS WORLDWIDE RICK TOBIN
In years past , real estate agents and other businesses might have invested significant amounts of money on a weekly , monthly , or annual basis towards their marketing budgets . Businesses need clients to survive , and businesses usually need to find new prospects or clients on a consistent basis in order to stay afloat . Past traditional marketing budgets included costs for print mailers such as black and white or four color postcards , letters , or print advertising in local , regional , or national newspapers or magazines . Stamp prices used to be quite affordable in past years or decades . At present , these same stamp prices are hovering near 50 cents each .
Many agents have turned to marketing online by joining numerous Social Media groups ( both individually and within tens or hundreds of specific groups or subgroups within each Social Media site which cater to people interested in real estate ), joining as many online chatrooms as possible , and figuring out the most creative ways to use texts , emails , and other free forms of marketing .
When people go online , they are typically searching for something to read or watch on their computer screen or smart device . A high percentage of Americans are interested in creating wealth in the near term as well as boosting their net worth so that they may one day retire . As such , the topic of real estate greatly interests a vast number of people who use computers , smart phones , and other high tech gadgets .
Agents and property owners can use free blog services offered by Blogger ( owned by Google ), WordPress , and other free blogging sites in order to attract more prospects , and find more buyers and sellers for current and future listings and purchase deals . With any form of marketing , the content provided is only as good as the prospects targeted by way of any form of marketing . One of the most important factors with digital marketing is to know which social networks have the highest user traffic in order to potentially reach the most prospects .
The Top 10 largest U . S . based Social Networking sites based upon users as of August 2015 were as follows ( source : eBizMBA ):
1 . Facebook ( 900 million ) 2 . Twitter ( 310 million ) 3 . LinkedIn ( 255 million ) 4 . Pinterest ( 250 million ) 5 . Google Plus ( 120 million ) 6 . Tumblr ( 110 million ) 7 . Instagram ( 100 million ) 8 . VK ( 80 million ) 9 . Flickr ( 65 million ) 10 . Vine ( 42 million )