Provide a Polished Story
Define a Structured , well Disciplined Approach to your Messaging
Use Multiple communication streams
EFFECTIVE COMMUNICATIONS CAMPAIGNS FOR PROBATE BUSINESSES LEON MCKENZIE
Provide a Polished Story
Different people are better at different things . If you not good at writing , then hire a local freelancer to help you to craft your message . Why is this important ? Business communications that are filled with grammatical , spelling and syntax errors can actually prevent people from contacting you because they are concerned about your professionalism and your attention to detail . Getting help in putting together your probate mailings is a wise investment into your business and your reputation . This becomes even more important when you are developing communications that may be directed at other professionals in the probate arena , such as attorneys , accountants , funeral directors and ministers . Putting your best foot forward is a much better investment in building wealth through probate than one that is quickly and sloppily done .
Define a Structured , well Disciplined Approach to your Messaging
In every business , including probates , regular marketing efforts can be surpassed by the core business functions that need to be handled every single day . Given the fact that many Executors are simply not ready to disperse with their loved one ’ s personal items immediately , having a regularly timed communications system makes sense . An ideal time frame for communications is about thirty days . If you are reaching out each month , you will have an opportunity to stay in touch without hounding potential clients . Remember not to send the same exact mailing each and every month , as this can make your efforts look mechanical . Sending out these mailings – whether through email or regular mail – for six months to one year is a good amount of time .
Use Multiple communication streams
With changes in technology , effective communications campaigns are more than just the direct mail pieces of the past . Smart probate entrepreneurs take advantage of all different forms of communication in order to expose their services to the market . Some of these communication streams may include direct mail , blogs , white papers , articles , social media , email campaigns and letterbased mailings . No matter which option you choose , taking advantage of the different options will give you more exposure to different groups of people which will drive your business forward .