Know your Audience and your Potential Clients
Present a Clean , Clear Message
You Will need a Strategy
EFFECTIVE COMMUNICATIONS CAMPAIGNS FOR PROBATE BUSINESSES LEON MCKENZIE
There are key considerations when developing an effective communication campaign for probates due to the fact that probate entrepreneurs are working with a client base that is generally concerned about not only completing their deal in a timely manner , but making sure that their best interests are kept in mind . With the idea that scam artists are lurking nearby , Executors are quite wary about whom to choose to assist with their needs – whether they have a residence , antiques , vacation home or business to sell . This is all the more reason to make sure that your communications campaign is dealt with in a professional manner , giving credibility to your business and to your reputation .
Know your Audience and your Potential Clients
Whether you are considering putting together a shortterm or longterm campaign , it is extremely important to think about who will be receiving the information . Understanding their particular concerns and what information they want to know is what will turn a simple mailing into a very happy client . Think about their “ pain factors .” Do they need a quick sale ? Do they need someone they can trust ? Do they need a way to sell antiques , jewelry or collector cars ? Are they worried about paying for an expensive funeral or medical costs ? Each of these are areas that you can quickly develop into talking points for your print or Internet based marketing efforts .
Present a Clean , Clear Message
You Will need a Strategy
Putting together a communications campaign requires a strategy . No mailing , blog or social media effort will assist your business over the long term if it isn ’ t part of a consistent , well thought out plan to get information out to the community or to your target area . Here are just a few aspects of a communications campaign that will position your probate business for growth and give you the ability to build wealth .
Before anything is printed or posted to the Internet , it is critical to take the time to think about what message you want to convey to your audience . Once you understand who your audience is , then it is time to create your messaging . Your messaging is much more than talking about the features of your business . Sure , you may have been able to sell ten homes in the last year and sold several thousands of dollars in furniture or antiques . But , your reader is not interested in what you have done for someone else , as much as they are interested in what you can do for them . This distinction is called “ features versus benefits .” It is much more powerful if you can describe the benefits that clients will receive from your service than simply telling them about yourself . Remember , people always want to know what is in it for them . Using language that describes the benefit of using your services is what will make your communications stand out from the crowd .