UNDERSTANDING THE MIND SET OF THE INVESTOR LEONARD ROSEN
Understanding the Mind set
of the Investor
By Leonard Rosen
I
n my 35 years of being involved in the real estate marketplace, I have come to the conclusion that not
many promoters of real estate syndication understand the mind set of of the investor.
In order to begin the process of raising
capital,
the
promoter
needs
to
understand the risk tolerance and
appetite of the investor. Every investor
needs to feel comfortable with the
asset class, geographical area and
dividend yield associated with the
investment. Real estate investors have
different comfort levels, consequently,
the investment must fit into their
strategy.
Also, investors come in all shapes and
sizes, some investors will deploy
capital utilizing their self directed IRA,
while others deploy capital outside of
their retirement accounts.