REI Wealth Monthly Issue 14 | Page 13

ATTRACTING MOTIVATED SELLERS IN A CHANGING MARKET TRACY ROYCE whole new subset of economics and policies at play, the safest bet for “traditional” homebuyers might be the most conservative bet. To the same effect, if you can stay within a price range that fits first time home buyer/cash flow investor price ranges, it’s the safest bet for you as an investor. If you’re sticking behind to continue to look for motivated Sellers in your own backyard, then market hard, market often, and follow up religiously. 3) Feeling There’s usually not much touchy-feely about investing in homes, unless you look at it from an economics perspective. Purchasing decisions are certainly made from not only instincts, but also (whether we want to admit it or not), what we believe and feel. If you’re in the business of buying and selling real estate, in any capacity, you could thrive or shrivel on your reputation. General disgust towards banks, malaise towards wall street, and distrust in real estate investors doesn’t bode well for our industry. We’re all just a bunch of ignorant salespeople taking advantage of the average homeowner or buyer, right? Unless you’re not. Information is free these days, and if your customer base desires anything, it’s wanting to feel like they have a reliable source to learn from that’s not in constant “pitch” mode. An educated audience is an opinionated audience, and whether or not they always agree with what you have to say, you’ve got them talking to and about you. Point being, if you’re in the trenches of your community, and making yourself known (in a positive way) both online and off, you have a larger op