REI Wealth Monthly Issue 13 | Page 28

HOW TO BUILD AN EXTRAORDINARY REAL ESTATE BUSINESS IN A SEA OF ORDINARY SHARON VORNHOLT But if you walk down the block a little further you with good cash flow if he just “spruced it up a bit”. will stumble on “extraordinary”. Extraordinary is the So that’s what he did. He put a couple of coats of guy that figures out what to do with all the leads paint on the cabinets, found some new but rather everyone else doesn’t have time for. After all, “they inexpensive hardware and found a counter top for just aren’t right for their business”. the kitchen in the closeout bin. Before you knew it, he had a nice looking rental and that was the beginning of his buy and hold business. It wasn’t too long after that someone brought him a deal that was in an area that was just too far away from where he was located. But extraordinary had learned that there are always multiple options for a property. You just have to dig deep and look for them. Making Lemonade out of Lemons The one thing I have come to know is that it doesn’t take a whole lot more work to go from “ordinary to extraordinary” and it can have a huge impact on your bottom line Extraordinary has built a reputation around the neighborhood as being one savvy real estate investor. He is the “go to guy” if you have a property other investors don’t want. He is also the guy that is quietly building a fortune off of leads other investors are throwing away because they just don’t fit neatly into their plan. Extraordinary started out as a rehabber. That was his primary business. When he stumbled on a lead that was a good deal but it wasn’t really quite good enough for a rehab project, he ran the numbers and determined that it would make a great rental Anyone Can Be a Detective