EFFECTIVE COMMUNICATIONS CAMPAIGNS FOR PROBATE BUSINESSES LEON MCKENZIE
blogs, white papers, articles, social media, email campaigns and letter-based mailings. No matter which
option you choose, taking advantage of the different options will give you more exposure to different groups of
people which will drive your business forward.
Define a Structured, well Disciplined Approach to your Messaging
In every business, including probates, regular marketing efforts can be surpassed by the core business
functions that need to be handled every single day. Given the fact that many Executors are simply not ready
to disperse with their loved one’s personal items immediately, having a regularly timed communications
system makes sense.
An ideal time frame for communications is about thirty days. If you are reaching out
each month, you will have an opportunity to stay in touch without hounding potential clients. Remember not to
send the same exact mailing each and every month, as this can make your efforts look mechanical. Sending
out these mailings – whether through email or regular mail – for six months to one year is a good amount of
time.
Implement a Professional Looking Communications Campaign
If you are truly interested in building wealth through a probate business, then marketing your business with a
professional looking communications campaign can make all of the difference.
Though many business
owners believe they don’t have the time to put together a strategy, they are missing out on many viable leads
and opportunities. Today’s communications campaigns can take a multi-faceted approach, using both online
and traditional options to get in touch with Executors. Working with these individuals means that having an
excellent communications campaign is much more than sending out an occasional postcard. Making sure that
you understand who your target market is, offering clear messing in a short form for technologically
overwhelmed clients and spending the time to carefully proofread your work are just a few of the steps that
can help your efforts to create success.
Contact Us for Help with your Probate Program
At US Probate Leads, we offer a range of lead generation and communications tools specifically designed for
probate entrepreneurs, including software that can help you to design, track and automate your own
communications campaign. For more information on our products and services, or to learn how we can help
you to build wealth through probates, visit www.usprobateleads.com or call us at (877) 470-9751.