EFFECTIVE COMMUNICATIONS CAMPAIGNS FOR PROBATE BUSINESSES LEON MCKENZIE
a call to action may involve asking for contact information to receive a white paper on a service or a product.
For others, it may involve asking for an email address to be added to a newsletter. In the probate industry, a
strong call to action is the final step before potential clients actually make contact with you. Without a carefully
worded call to action, you may lose business. Really. Not only does your call to action need to be carefully
worded, but it needs to ask for a small, doable step for probate clients. Smaller steps are more successful
than more complex calls to action because they don’t require as much time and seem less risky to people who
want to contact you. For instance, asking for someone to provide a first name and an email address is far less
of a commitment than full contact information. Likewise, when you position your direct mail messaging, asking
for someone to either call your cell phone or send you an email gives them options to receive more
information.
In the probate industry, developing a sense of trust with your potential clients is critical.
Therefore, keep your call to action doable and appropriate.
Give something away
Another way to tackle the call to action
difficulty is to offer a freebie with contact
information.
Many companies have
found this to be an effective strategy to
collect contacts. If you have written an
article, blog or white paper on dealing
with a probate or how to sell probate
assets, then of ?\? ? ?[? ?[?X[??Y[? ?H?? H? H\?X?HY? ^H ?[? ??YH Z\???X?[???X][??\??]?\? ?[?X[?Y[? ?[?? ? [?] H ?X\??[?HX??] [?H[? [?\??\?[?\??[?H ?^H ]\???] ?X][?[??[???[??? [?H ???X?]H? [H[? B? ???\????Y? [?H?????H ??]?B????Y][??]?^KXZ?H ?\?H ]]\???\?Y ?XH[??[?[]?\?K?H[^H[???X?Z]?[?? H??YX?YH?[??H ??[X]X?[??[??]\?H [?H ???H?\??Y\???\?X?X[ H[?H ?\? X?\?Y?\?[?\??Z?B? ??]H[??\?Y[? ???