REI Wealth Monthly Issue 13 | Page 12

EFFECTIVE COMMUNICATIONS CAMPAIGNS FOR PROBATE BUSINESSES LEON MCKENZIE Managing Partner, US Probate leads ike many businesses, probate entrepreneurs can benefit from communications campaigns that can drive business, clients and opportunities toward them. Unfortunately, many new probate business owners either disregard the importance of communications campaigns, or don’t put in the effort needed to portray a professional image. A powerful call to action is the single most important part of your probate communications campaign