REI Wealth Monthly Issue 10 | Page 57

NICHES THAT BRING YOU RICHES – PRE-NOTICE OF DEFAULT TAMERA ARAGON When buying a list, consider these para- Lists types to consider asking for when meters to be included in your report: buying leads for Pre-Notice of Default niche: • Homeowner type • Income Level • Age • Race • Length of time in property • # of months behind on payments • Loan type • Interest Rate • Fico score modeled / actual • Mortgage amount • Home value • Mortgage date • Lender name • Lender type • Loan to value % • Revolving debt load • Trade lines borrowed • Phone Numbers • Geographic locations • State, county, zip code, area code, city • Customized data delivery to you TRIGGER DATA Mortgage trigger leads are hard inquiries into a person’s credit report generated daily. These consumers have just had their credit checked within the past 7 days, specifically for a mortgage loan approval. Mortgage trigger data is one of the most sought after data products in the mortgage origination industry. They allow you to target prospects that have already shown an interest in completing a mortgage transaction. The problem is that the pricing structure in most cases is such that only the larger companies can afford to take advantage of this product. Vendors have typically required buyers to make large monthly commitments, often tens of thousands of dollars, in order to be able to purchase this data.