STRIKING WHILE THE REAL ESTATE IRON IS HOT JOHN FEDRO
Always be able to provide a value:
It comes as a surprise to many of the investors I help train, that real
estate investors earn their living by providing value to others. If you can learn to provide value to everyone you
interact with, you'll be well rewarded for your efforts. On the other side, if you sit around all day doing nothing
you're likely to get just that, nothing.
One of the best ways I know to provide value is to network with other active investors and to learn multiple
creative real estate purchasing strategies other than traditional bank financing. Every time your phone rings
from your advertising efforts you should attempt to make money. Always aim to have at least one strategy to
help every seller or buyer that calls, even if you only assign this lead to another investor or Realtor for a small
fee.
Advertise, Analyze, Advertise:
Seller-leads are the "pulse" of your real estate investing business. If your
seller leads fall short, so will your business. Always be willing to invest time, resources, and money into your
advertising budget.
Look for ways to partner with local businesses or services that will allow you to advertise for little or no upfront
costs. Example: I have successfully negotiated a partnership with a local business to advertise my "Sell Your
Home Fast" banner and phone number in their prominent store-front window. I handle the complete real estate
process and split any profits 70/30 with the store proprietor. In order for the store owner to track the leads he is
driving to my business, we set up a free Google Voice number so this is easily tracked and stored online.