The complete package:
The latest laminations from VEKA with a full spectrum of support
Industry-leading systems supplier VEKA
Group has added another string to its bow,
for the benefit of fabricators and installers.
The Burnley-based PVC-U giant now
offers perfectly colour-matched laminated
mouldings.
And, for a year that has seen the window
systems supplier increase its ex-stock
offering to 16 combinations, from its
29-strong Variations colour collection, and
launch the Imagine Bi-Fold Door in Grey
Base; this latest piece of news that VEKA
has created a simple (and fast) supply
solution for matching laminated mouldings,
further proves the company’s commitment
that its customers’ success is integral its
own.
Marketing Director Dawn Stockell explains:
“VEKA Group continues to make significant
investment in our lamination department
for the benefit of our customers.
We know that this is one of the fastest
growing areas of our industry, and
laminated product currently makes up 39%
of VEKA and Halo profile sales, which is well
above the industry average.
“We’ve partnered with Allied Profiles
to create a comprehensive laminated
moulding offering that perfectly
complements all the colours in our
Variations range. This makes for the
ideal professional finish to any project.
Customers can order online for direct
deliveries, so there’s no need to visit a trade
counter and, obviously, no longer any need
to spray mouldings during fabrication.”
The significant investment in lamination
by VEKA Group was announced earlier in
the year as part of a £5M budget allocated
for plant and machinery, which included
acquiring a building adjacent to the
existing VEKA HQ; increasing the former
380,000 sq ft site by a further 40,000 sq ft
and expanding lamination capacity by a
staggering 50%.
As a large, and long-established company,
VEKA is proud to be light footed and
adaptable to changing market trends.
As such, as the last few years has seen
demand grow drastically in specific areas,
VEKA has, in turn, stepped up to the plate
by adding Anthracite Grey Smooth to its
ex-stock list this summer, as well as Cream
to the Vertical Slider in both VEKA and Halo
systems.
The increased lamination capacity though,
doesn’t just speed up production and
output of the more popular tonal trends, it
also means VEKA can respond to smaller
runs, and ‘quirkier’ orders faster; getting the
profile to fabricators more quickly, so that
installers can complete jobs efficiently.
When it comes to colour, providing products
that fit the bill is just beginning, and each
VEKA order also comes with a full spectrum
of support from start to finish, as Dawn
explains: “Here at VEKA, we go above and
beyond to offer a level of support that is
unsurpassed in the industry, from marketing
materials and guarantees, to sales support,
technical advice and much, much more.
This is just another example of the team
demonstrating our partnership approach
in trying to make every aspect of our
customers’ working days a little easier.
“In the face of a relatively flat market,
VEKA is proud to be part of a Group that
will continue to invest in order to see our
partners succeed. This year’s investment
in plant and machinery is not only about
increasing the potential volume of our
output, but more importantly, supporting
customers with flexibility and efficient
service. This means that they can further
build their businesses upon our reputation,
and provide an equally flexible and efficient
level of service to delight their customers,
be they homeowners or commercial
specifiers.”
Call 01282 716611 or
email [email protected] to order a
brochure and learn more about laminated
mouldings, including pricing, lead times
and technical spec.
www.refurbandrestore.co.uk - 35