Reflections Magazine Issue #49 - Summer 1998 | Page 24

New name, new logo! President Rick Artman unveiled the new Siena Heights University logo at the official name change ceremony July 1. The new logo is a distinctive mark created to foster the mission, values, tradition and identity of Siena Heights University. Tradition is expressed in the traditional serif typeface used for the word Heights. These traditions are the foundation upon which Siena rests. Siena, in contrast with Heights, uses a contemporary sans serif typeface to illustrate the progressive ideals of the University. The overlapping of the letters in Siena expresses the personal touch and close, caring community that characterize education at Siena. The white space defining the “i” and “e” in Siena forms a cross, reflecting the University’s Catholic identity. A yellow beam of light streaming from the cross is the light of truth shining down on Siena Heights University. The logo was created by graphi