Real Life Real Faith April/May 2015 | Page 18

Investing in Your Business Advertising We’ve heard the term “you gotta spend money to make money.” Well it’s true. When I started my Virtual Book Tour consider the amount of money it will take to start the business and keep it going. As an author’s coach, I’ve heard business, I had to invest in it before I made my share of stories from authors who didn’t any money. While starting a business is have money to publisher their projects. That exciting and becoming an entrepreneur is is a sad commentary for anyone. I realize the ideal thing to consider, you also must some of you are not authors but the same principles will apply. newsletter might be to sell your product or service, the key to a successful Here is a business formula we can all use: Planning to success = succeeding because I’ve newsletter is making it useful to your planned. readers. Paulette Harper With any project that requires money, you must consider the cost at all times. Paulette is a mother, grandmother, Bible teacher, radio host, and writer. She has been mentoring and teaching women for Investing in any business is an ongoing task. Sure it takes more money at the beginning, because you are just getting started, but as the business grows so should your budget. If years though seminars, workshops and conferences. Paulette’s desire is to empower, influence and cultivate women to move forward while dealing with issues that hinder women from fulfilling their God given purpose. Combining enthusiasm with an energetic speaking style, audiences describe Paulette’s presentation as inspiring, enriching and encouraging. She is committed to speaking a message that is any entrepreneur does not consider how much money it takes to run a business, or have some type of projected budget, when the time comes to move forward, you would have shoot yourself in the foot by not having the resources available. Here’s a business formula we can all use: planning to success= succeeding because I’ve planned. Proper planning and budgeting is essential for any business. If you know someone whose business model you admire, talk to them. Get their wisdom, advice and always uplifting and edifying. suggestions before you put a dime into your idea. Their expertise might just save you time, As a writing coach, she is the visionary energy, pain and money. behind her own writing ministry called “Write Now,” a literary program that specializes in coaching aspiring writers in the areas of creativity, development, and publication of CHRISTIAN BOOKS If you have considered all factors and you are moving forward with your idea here’s one cost that will be ongoing no matter what stage your business is.