companies that lack active values will
go the way of the american car companies
that ignored the quality
management movement.
Healthy for
Profit
Loss
people and planet
he called a Core Covenant.
“Initially we didn’t need to
write our values because we were
living them every day. Then when
An
we expanded outside our region I
Axis For
Success
hired someone else to manage it;
I noted after some months that
it did not convey our company
values. So I pulled together senior
Unhealthy for
advisers, managers and staff and
people and planet
had them define the values of the
organization. Today, the Core Covenant enhances our culture of
collaboration, attracts and retains people in the organization and also
helps resolve disputes. It is the basis of our competitive advantage.”
He believes that companies that lack active values “will go the way
of the American car companies that ignored the quality management
movement. This time it’s about social and environmental
sustainability.” And inves ѽȁ