Real Leaders 1 | Page 23

to have some kind of paradigm vis-à-vis the issues you are trying to impact and focus on those. Q. eBay Foundation, Skoll Foundation, Participant Media, Skoll Global Threats Foundation ...what’s next? All of the organizations in the Jeff Skoll Group are at different stages – Participant alone is growing like crazy. We have 70 people there and have released 23 movies in the last five years. Right now, we have more than 40 in production. Trying to work out how we integrate these different entities so that each reinforces the other is important. So, for Larry Brilliant at the Skoll Global Threats Fund to be able to draw on Capricorn to do due diligence on certain deals relating to climate change is invaluable. To be able to tell stories about the various social entrepreneurs we work with, and then through Participant build these into the campaigns we run, is important. For now, to be smarter and more collaborative in what we do as a group is the next challenge. Neill Duffy (WPO Le Mess Euro), SEN Day Chair @ Skoll World Forum), is chairman and founder of “for purpose” social marketing agency Tribe Management. Tribe focuses on raising capital, in all its forms, for organizations with a social and/or environmental mission. www.tribemanagement.eu who is a social entrepreneur? commercial or social in orientation, are cut from the same cloth: resourceful, pragmatic, innovative, visionary. In that sense, the term ‘social entrepreneur’ has done entrepreneursso-designated a disservice, as people often classify them alongside ‘do-gooders’ that deliver palliative social services. Yet all entrepreneurs, social or otherwise, are driven by the opportunity to solve a problem. Social entrepreneurship is based on three key concepts: 1| SOCIAL FOCUS The primary mission of the individual, network or organization is to create social and/or environmental change. Organizations may take different forms: some non-profit, some hybrid social businesses, some for-profit. The choice of structure is a function of its social mission and the business model applied to achieving that mission. 2| INNOVATION A social entrepreneur may develop new products or services, use existing products and services in new, more socially productive ways, or redefine social problems and suggest radical new ideas to solve them. Did you mean: Social Entrepreneur [ Social entrepreneurs create organizations that are efficient, transparent and have measurable impact. They have the potential to disrupt assumptions and conventional business models and signal changes to how value can be defined and cocreated. In essence, they forge new models for how value is created for society, rather than only focusing on how financial wealth is accumulated for managers and shareholders. Entrepreneurs, whether primarily [ An innovator with a market-orientated approach to social and environmental problems. 3| MARKET-ORIENTATION A social entrepreneur adopts a performance-driven and competitive approach to solving social and environmental problems. This may include making use of commercial markets or commercial approaches. conn