Real Food Media Impact Reports 2018 Real Food Media Impact Report | Página 9

ANALYSIS & SHAPING THE STORY
FOOD MYTHBUSTERS
The Food Mythbuster videos that launched Real Food Media over six years ago—tackling the myth that we
need industrial agriculture to feed the world and that junk food is what kids and teens want—have reached
over one million views and remain as relevant as ever. Our 2016 report Spinning Food, exposing food industry
misinformation, continues to be a reference for those wishing to dig beneath industry PR spin. In 2018, we
continued to develop mythbusting resources and analysis. Together with US Right to Know and Friends of the
Earth, we are finalizing new resources on similar themes, including an updated list of front groups, data
visualizations to break down key concepts, and fact sheets on the benefits of organic food.
WHEN THE CHEMICAL INDUSTRY SPONSORS
AN EVENT ON THE FUTURE OF FOOD
When The Atlantic Live announced that it would be hosting an
evening event on the future of food underwritten by the chemical
giant DowDupont, we couldn’t sit idly by. We organized a rapid
response from allies around the world, including Pesticide Action
Network, Friends of the Earth, US Right to Know, Hawaii Alliance
for Progressive Action, and International Campaign for Justice in
Bhopal. Groups posted blogs to their websites, organized their
members to speak out, and occupied The Atlantic Live event’s
Twitter hashtag during the live event. We also engaged directly
with the President of The Atlantic and published a piece about
the importance of journalistic ethics to prevent media institutions
from being used for corporate PR.
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