Real Food Media Impact Reports 2018 Real Food Media Impact Report | Page 5

Since 2012, Real Food Media has been working to combat food
industry misinformation by decoding corporate spin, revealing the
true cost of industrial food, and supporting partner organizations
in strategic communications and creative storytelling initiatives.
Together with community and movement partners, we develop media strategies for policy wins and
movement-building that reflect our shared vision of racial, economic, environmental, and food justice.
We also work to expose how industry spin and influence promote power and profit over people and
planet, and we work to lift up the voices at the forefront of food system transformation.
Through a wide range of tools—including short videos, radio, podcasts, social media, public events,
and storytelling—we flex our communications muscle for the food system we need.
AREAS OF WORK
EDUCATION & TOOLS FOR CHANGE ANALYSIS & SHAPING THE STORY
We provide resources for active learning to We shift the narrative and counter spin
achieve grounded, meaningful engagement in through media, research, and storytelling.
food system transformation.
Through our role as a convenor and in our public
Through our ongoing Real Food Films program, we share
inspiring perspectives and solutions from around the world
in this online collection of short films. We developed
Organizing Toolkits for communities to engage with key
issues raised in the films through screenings, hands-on
speaking engagements, we work to clarify key
framing ideas, create a shared analysis of the crises
we face, promote understanding of people-
powered solutions, and connect our efforts to
intersecting issues and communities.
activities, and discussion guides. We also take people into
the depth and nuance of these issues with our
#RealFoodReads book-of-the-month club and podcast,
which features interviews with the authors.
MOVEMENT STRATEGY & PARTNERSHIPS
We partner with allies and organizations to gain
traction and build momentum for movement wins.
This collaborative approach is at the core of how our
team engages partners to clarify priorities, define goals,
and develop a game plan to get there. We approach this
work through communications and storytelling strategies
that open up spaces for transformative change and make
connections between our personal and collective stake in
Real Food Media is a key partner of
ours, creating insightful and user-
friendly communications materials
and videos for Good Food
Purchasing Program adoption
campaigns around the US. We are
so grateful for their commitment to
a sustainable food system that
includes justice for workers.
Joann Lo
Food Chain Workers Alliance
the issues.
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