Real Food Media Impact Reports 2018 Real Food Media Impact Report | Page 16

OTHER PARTNERSHIPS
In addition to our main partnership supporting the Good Food Purchasing Program,
Anna
consulted on the following projects:
FARMERS’ MARKET PROMOTION CAMPAIGN
In partnership with the Berkeley-based Ecology Center, Anna has been supporting a
statewide campaign to promote farmers’ markets via a grant from the USDA.
Working with the team at the Ecology Center, Anna has:
Advised on the development of messaging, content,
and concepts for media assets for the farmers’
market promotion campaign
Advised on videos to promote farmers’ markets
throughout the state
Provided feedback on messaging and helped
spread the campaigns online
ORGANIC FOR ALL
In 2018, Anna continued her support for an exciting new research and
communications project led by Friends of the Earth. Organic for All will raise
awareness about the health benefits of an organic diet and galvanize demand
for organic food as a human right. For this work, Anna has:
Facilitated the conceptualization of communications
narratives for the project
Consulted on narrative development for short-form and
long-form films based on the research
Provided thought leadership and writing ideas on the
main themes of the findings
Helped develop content and framing ideas for the
Organic for All website
Offered suggestions on the outreach strategy regarding
key partners and journalists to amplify the release
Real Food Media is an invaluable partner, helping us create powerful
messaging frameworks and savvy communications strategies. With their
help, we have tools to push back against corporate spin and messaging
materials to educate and inspire our base and beyond. We are so grateful
for their leadership and support.
Kendra Klein
Friends of the Earth
REAL FOOD MEDIA / 14