LIGHT GREEN
Light green is not a strong colour at all and not in alignment with the subconscious messages a salesman should strive to impart on potential clients.
Softer, lighter greens send calmer, relaxing signals that go against the grain of a sales professional who should strive to appear enthusiastic, passionate and committed.
Due to their calming and relaxing signals, lighter greens are best avoided when trying to grab people’s attention and hold focus such as:
• Talking from stage or public speaking
• Addressing a group of staff members
• When selling in person.
The occasions when lighter green clothing colours can be utilised include:
• Dealing with conflict or dispute resolution
• Males dealing with females
• Those in more creative industries
BRIGHT GREEN
Bright green has connotations that are more creative and refreshing. Bright green is not as appropriate in business and sales settings and best in the following scenarios:
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