The most effective use of black clothing is:
• When the goal is to assert dominance and authority rather than build trust and rapport
• Interviewing for a management/senior executive position as black is highest on the colour authority scale
• If you hold a very senior management or executive role and want to cement your position of power and authority within the organisation
As you can see from the 3 bullet points above, none of these should be the objectives of a real estate agent when interacting with a potential listing client, a potential buyer or an auction attendee.
RED
Red can be somewhat of a risky colour to blend into business outfits as the messages and emotions evoked can greatly vary depending on the recipient.
On one hand, the colour red can signify:
• Confidence
• Self-assurance
• Passion and
• Success
Red can be effective in attracting attention and generating excitement to hold peoples focus and attention which may be of benefit for an auctioneer.
On the other hand though, red can also send messages of:
• Threat
• Aggression
• Stress and danger
Red can come across as bold, aggressive and even rebellious and can also be attached to negative emotions, memories and experiences such as:
• Blood
• Ambulances
• Hospital signs and
• Stop signs
The best times to wear red may include:
• Occasions when you want to increase your confidence and stand out
• Wanting to convey passion and power
• When closing a deal in a more forceful, hard selling environment
• When negotiating deals with high powered business people
• When speaking in public or from a stage
• During business networking events