Is it important to constantly mention their name?
Sprinkle their name into the conversation in a natural and warm manner. Don’t say it excessively.
Should I have a certain tone to my voice?
An authoritarian voice, someone who sounds important is always a good way to go. Strong but not overly loud. Just be yourself, everyone else is taken!
Should I set a calling target? e.g. 100, 150
Aim for 10 quality calls per hour, engaging and having a conversation which lands on a call to action. I.e. set up a meeting, a follow up email or a preferred time to speak again on the phone. Quality always trumps quantity.
Some people say that cold calling is dead. How do you respond to that?
For sure, it is dead for amateurs. For those who are top of their game, it is alive and well and those who are picking up the phone and speaking effectively are making a small fortune. Those who are not, are missing out!
Elon Reeve Musk, South African-born Canadian-American business magnate, engineer, inventor and investor. Founder, CEO and CTO of SpaceX, co-founder, CEO and product architect of Tesla Motors, chairman of SolarCity, co-chairman of OpenAI, co-founder of Zip2, and co-founder of PayPal brags how he got his first major break via a Cold Call. There are many other stories of entrepreneurs just like him. You need to be bold, brave and relentless if you wish to succeed. Nothing else does it. Success is not for the faint hearted!
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