Real Estate Investor Magazine Mozambique Real Estate Investor Magazine Mozambique 2014 | Page 25

ADVERTORIAL

By Chris Turner

LM Radio

Q&A live on air
The resurgence of a piece of radio history

Q: Chris; thanks for being available for this
interview, as we know how demanding
your schedule is, due to the current
growth LM Radio is experiencing. Is it
correct that LM Radio is experiencing
the positive results of its marketing
strategy?
A: “Yes, more importantly businesses in
general are recognising just how valuable
and important radio advertising is to
grow their sales. In the past businesses
used TV and print media to advertise
their products and services. Since the
arrival of LM Radio, whose audience
represents considerable spending power,
business owners have recognised they
can reach potential clients much more
effectively using radio advertising.”
Q: Lets go back to the beginning of LM
Radio; when did it start, what were some
of the features and how long has LM
radio been operating for?
A: +