READER'S ROCK LIFESTYLE MAGAZINE VOL 2 ISSUE 4 NOVEMBER 2014 Vol. 1 Issue 4 October 2013 | Page 35

A Tasty Way To Promote Reading
(NAPSI)—While a good breakfast
can help kids get a great start to
the day, books can help keep their
minds active all day long.

reading can have on young
minds,” said Diggs.

Yet more than two-thirds of
children living in poverty don’t
have any books at home1.

1. You can collect the Great Starts
Great Stories codes from
participating Kellogg’s products to
receive a free book or “gift” a
book to a school in need through
the charity Books for Kids.

To help support childhood literacy,
Frosted Mini-Wheats and other
Kellogg’s brands are joining with
Scholastic to help families earn
free books and put 200,000 books
into the hands of children in need
through the charity Books for
Kids.
Recently, children’s book author,
actor and father Taye Diggs
demonstrated his support by
creating a public service
announcement to raise awareness
about childhood literacy. Diggs
explains how families can earn
free books for their home libraries
and provide books to kids in need.
“This is such an important cause
for me, especially as a dad,
because I know the impact that

There are two ways to support
children’s literacy:

2. You can also visit
www.Scholastic.com/MiniMission
s to participate in Frosted MiniWheats Mini™ Missions. Visitors
can earn two free books monthly
while supplies last, as well as enter
a sweepstakes2 to win Scholastic
books and grants for their school
and community.
1RIF study, 2010.
2Official rules are available at
http://minimissions.scholastic.com
/rules.