READER'S ROCK LIFESTYLE MAGAZINE VOL 2 ISSUE 4 NOVEMBER 2014 Vol. 1 Issue 3 September 2013 - Page 75

Kobo Arc 10HD, Kobo Arc 7HD and Kobo Arc 7 tablets and the Kobo Aura 6" E Ink eReader, put reading first with enhanced Reading Life platform EREAD IT UNITING BEAUTIFUL DESIGN AND IMMERSIVE READING – COMING SEPTEMBER 16 KOBO AURA Hot on the heels of the limited-edition Kobo Aura HD – which was touted the best eReader by Wired, Inc. Magazine and The Wall Street Journal – the new 6" Kobo Aura eReader is a beautifully designed, front-lit E Ink eReader. Available in black and pink, the Kobo Aura features a high-resolution, edge-to-edge display and the most even front-lit ComfortLight technology, wrapped in a contemporary aesthetic to keep people passionate about reading books – day or night. The sophisticated design of the eReader delivers the closest experience to printon-paper with a 212 dpi and Pearl E Ink screen. With pinch-and-zoom capabilities for FLePubs/PDFs, Kobo Aura creates a great print-on-paper reading experience with a low-flash waveform screen to virtually eliminate page refresh and ghosting. Readers will never be at a loss for compelling reads with access to 4-million titles, curated Collections from Kobo, and the new Pocket partnership. With 4GB of storage (up to 3,000 books), expandable up to 32GB with a microSD card, Kobo Aura has a battery life of up to two months, making it perfect for passionate Readers. The Kobo Aura retails for $149.99 MSRP and is available in North America, Australia and New Zealand for pre-order at www.kobo.com. TORONTO, Aug. 27, 2013 /PRNewswire/ -- Kobo, a global leader in eReading, today announced its new lineup of eReading devices, featuring the new Kobo Aura 6" E Ink eReader and the Google-certified Kobo Arc 10HD and two Kobo Arc 7 tablets. Designed for Readers, the new lineup is built on Kobo's unique user experience, Reading Life, enabling the collection, curation and discovery of content, delivering on the company's promise to put reading first. "Kobo remains focused on Reading; a time-honoured passion that keeps people informed, lets them escape, learn about new cultures, see things from a new perspective, travel back in time, and imagine new worlds," said Michael Serbinis, CEO, Kobo. "With magazines joining our eBookstore, a new kids experience, and the best eReading devices possible, we will help Readers find more of what they love – taking them beyond the book." To best showcase the company's worldclass bookstore with 4-million titles, which now includes magazines and a dedicated Kids Store, the NVIDIA®-powered Kobo Arc 10HD and Kobo Arc 7HD tablets offer beautiful and responsive high definition displays and uncompromised access to Android™ 4.2.2 Jelly Bean and the Google Play™ Store. With Reading Life, Kobo's reading-first user experience, Readers can discover more of the content they're interested in with new ways to organize and curate collections of eBooks, magazines and other multimedia content from across the Web including movies, music and games. Kobo's new Reading Mode feature eliminates distracting notifications and pop-ups from email, apps and social media, optimizes the lighting settings, and extends the tablet battery life from hours to days. For Readers who prefer a dedicated reading experience, Kobo has created the beautiful Kobo Aura 6" E Ink eReader, which boasts a stunning edge-to-edge, high-resolution (212 dpi) display. The Kobo Aura leverages a new low-flash screen technology to virtually eliminate ghosting and page refresh for the best book-like reading experience, and holds up to 3,000 books and lasts more than two months on a single charge. Plus, for the first time ever, Readers can now send articles and webpages to read on their E Ink devices through the company's partnership with Pocket. Across its new lineup of eReading tablets and E Ink eReaders, Kobo is helping Readers discover more of the content they're interested in with the company's all-new Beyond the Book experience, which highlights key topics within a book and provides aggregated content from across the Web known as Collections. To share Kobo's own passion for discovering great reading materials, Featured Collections are personalized with Kobo's own editorial voice as well as respected influencers including authors, publishers, and other notable people who are experts in their field.