How does
Jill Celeste
balance her business; raising teenage sons; her marriage; caring for her mother, a basset hound and three guinea pigs; and her other obligations? She meditates daily, has a gratitude journal, writes Morning Pages,
and has set hours
on her computer. “Acknowledging
that you have to
take care of
yourself, because
a lot of people
don't even do that.”
One simple solution to ease the anxiety of an already overwhelming schedule is to break down a large task into smaller portions.
Let's look at how most of us struggle with creating a [business, marketing] plan. The resistance to taking action steps for creating a plan is often due to the fact that we think that it will take hours, even days or weeks, to complete. We wonder who has that kind of time to focus solely on just one task?
Something I do each morning, is to take one piece of my marketing plan puzzle and mentally focus on it. It may be a question posed from one of the marketing professionals I am seeking the advice of. I focus on that question and write an answer. For example, Monday morning answer this question for your own business or marketing plan: “Who is my target audience?”; on Tuesday, formulate your answer to the question, “What is the purpose of my service/product?”; and then on Wednesday, ask and answer, “Who will my service/product benefit?”
In my experience, this approach helps to keep the plan active in your mind and actually assists you in answering the next day's question. Go ahead, take out your journal and start writing.
It's About Time
By C.K. Kochis