Fashion Buying and Brand Management
BA (Hons)
This course has been designed to provide students with the
mindsets and skillsets needed for fashion forecasting, buying,
merchandising, sourcing, product development, brand and
quality management of the supply chain. Students will learn
about the whole product development process fr om concept
to consumer, including the management and promotion
of fashion brands.
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Careers
This course will help to
bring the roles related to
fashion buying and brand
management to life. Graduates
will work in fashion forecasting,
buying, merchandising,
product development, fabric
sourcing, marketing, visual
merchandising, sustainability
and brand management.
The Course
You will gain practical knowledge
about the product development
process including fabric selection
and testing, colour and quality
management and sustainability.
You will learn about predicting
trends, planning a range, building
a brand, and then how to
promote and protect it.
Loud & Proud - Concept
Special focus will be placed
on understanding consumer
behaviour, psychographic
profiling and discovering what
really makes people buy.
Your creative learning will be
enhanced through relevant field
trips to manufacturers, trade fairs
and fabric suppliers. The course
is suited to creative students with
the potential to develop business
acumen as future entrepreneurs.
The course includes a fully
accredited work placement where
students can test their learning in
a professional environment.
For more information
ravensbourne.ac.uk/fbbm
Duration:
3 years full-time
Institution:
RAVEN R06
Course:
560N
Term starts:
September 2019
Entry requirements:
89
How to apply:
90