Ravensbourne Prospectus 2018-19 Ravensbourne-Prospectus-2018-19 | Page 118

Social Innovation MDes This course applies the lens of design thinking to address some of society’s most important social, environmental and economic challenges. Futures This course builds on a heritage which sees designers use their creative skills towards positive social change. You will design and develop ideas and organisational models that have the potential to transform government, business and not-for-profit services to meet the challenges of major global issues. At the heart of the course is design thinking – problem solving methodologies, prototypi ng, visualisation and co-creation. The Course You will develop solutions that address pressing social and environmental demands. These are often in the fields of health, social cohesion, demographic shifts, climate change and economic development. These issues are not necessarily addressed by one sector alone or by conventional market-led forces. Instead they involve cross- sectorial experimentation, co-creation, prototyping and scalability. Globally focused case studies will broaden students’ perspectives and increase understanding of social innovation as a driver for social change. The course will guide students through the underlying patterns, causes and behaviours needed for change. It will demonstrate how design is increasingly used to develop more enduring and inclusive business models. Duration: 1 year full-time, 2 years part-time 118 Luxury Brand Management Innovation MDes Stage One This stage introduces you to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking in the global context and how it relates to social and environmental change and sustainability. Unit 1  Cultural and Contextual Design Studies Unit 2  Practical Application of Design Thinking in Social Innovation Unit 3  Managing Design in a Global Society and Economy Stage Two This stage develops the practical application of design thinking with a focus on innovation and industry- oriented professional practice based on social innovation. It also extends your innovation and leadership tool-kit. The Studio Practice unit gives you the opportunity to take on a work placement or design research project which will inform your major project. Unit 4 P  rofessional Practice in Management and Consulting Strategic Design and Innovation Unit 5  Unit 6 Studio Practice Stage Three This stage allows you to evaluate and advance your own area of research and professional practice ahead of your major project. This course explores the development of high value services and luxury brands on a global scale. Futures In the corporate world, luxury brand managers oversee the development of products and high-end services. They also have a significant strategic role in continuously improving the customer experience and re-invigorating the band promise. The Course Luxury Brand Management Innovation focuses on managing the relationship between luxury brands, high value services and consumer behaviour. Students will analyse established brands and the process of repositioning them. Luxury Brand Management Innovation requires sensitivity to customer perceptions of established aesthetics and the potential for higher levels of engagement and participation. You will progress through the various stages needed to turn a luxury brand into a ‘lived’ experience providing insightful thinking and practical strategies into what makes a luxury brand ‘high value’. The course benefits from the research interests of existing Ravensbourne staff, including the impact of ethical issues on luxury brand perception, and the role of digital strategies in diversifying luxury brands, Unit 7 Major Project Entry requirements: Page 142 How to apply: Page 146 Term starts: September 2018 Students will also have the opportunity to work closely with other MDes students, particularly on Service Design Innovation and Service Design Management. Stage One We introduce you to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking and how it relates to luxury brand management. Unit 1 C  ultural and Contextual Design Studies Unit 2 Practical Application of Design Thinking in Luxury Brand Management Unit 3 Managing Design in a Global Society and Economy Stage Two We help you to put your learning in a professional context and develop the practical application of design thinking with a focus on innovation and industry-oriented professional practice. Unit 4 P  rofessional Practice in Management and Consulting Strategic Design and Innovation Unit 5  Unit 6 Studio Practice Stage Three This stage allows you to evaluate and advance your own area of research and professional practice ahead of your major project. Unit 7 Major Project Duration: 1 year full-time, 2 years part-time Entry requirements: Page 142 How to apply: Page 146 Term starts: September 2018 119