Design Management Innovation MDes Service Design Innovation MDes
This course provides you with
opportunities to develop innovative
management and leadership
strategies through an understanding
of design thinking. This course gives you opportunities to
design radical new services that are
essential for business models, as well
as being ethical and sustainable.
Futures
In the corporate world, design
managers oversee and manage the
innovation process. They also have a
significant strategic role in managing
the articulation of a business strategy,
continuously improving organisational
and business outcomes.
The Course
Design Management Innovation
students approach leadership
and enterprise development from
the perspective of design thinking
and creative innovation. As well
as operational management they
will also focus on approaches to
organisational change, behavioural
change and transformation
programmes.
The programme draws on current
Ravensbourne research. This includes
rapid prototyping, business start-up,
team building and team dynamics, and
the more strategic area of new business
model development. There are also
opportunities to observe the unfolding
of larger scale projects in connection
with business growth, regeneration
and new disruptive technologies.
Students work on local and global
projects with organisations such as
BT, IBM, The Cabinet Office, Citizens
UK and design and management
consultancies.
Duration: 1 year full-time,
2 years part-time
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Stage One
This stage introduces you to a
range of theories and practices in
the strategic use of design and
innovation, with a particular focus
on the method of design thinking
in the global context and how it
relates to design management.
Unit 1 C
ultural and Contextual
Design Studies
Unit 2 Practical Application of
Design Thinking in Design
Management
Unit 3 Managing Design in a Global
Society and Economy
Stage Two
This stage develops the practical
application of design thinking with
a focus on innovation and industry-
oriented professional practice based
on design management. It also
extends your innovation and
leadership toolkit.
Unit 4 Professional Practice in
Management and Consulting
Unit 5 Strategic Design and Innovation
Unit 6 Studio Practice
Stage Three
This stage allows you to evaluate and
advance your own area of research
and professional practice ahead of
your major project.
Unit 7 Major Project
Entry requirements: Page 142
How to apply: Page 146
Term starts:
September 2018
Futures
The Service Design Innovation
MDes course will provide you
with the opportunity to use design
thinking as a device for modelling
multi-platform service experiences.
You will be working on real business-
related scenarios across all sectors
– government, business and civil
society – and engage with end users
through prototyping, testing, and
co-designing new services.
The Course
Service Design Innovation is based
on the idea that an effective service is
built by gaining a deep understanding of
the interaction between organisations,
business and the end user and to
embrace project management as a
creative approach. Students use a
specific set of methods and processes
based on design thinking. In particular
this course will require you to develop
the ability to design user research,
to facilitate stakeholder workshops,
and to project manage a service
design process.
Students are introduced to a range
of concepts such as co-design, user
driven innovation, open innovation
and stakeholder management. They are
also encouraged to develop their own
approaches and to respond to emerging
industry practices. Learners will benefit
from staff research interests in
Duration: 1 year full-time,
2 years part-time
methodology and in user experience
design strategies. They may also
have the opportunity to participate
in one of Ravensbourne’s regular
industry development projects with
a strong service design dimension.
Stage One
Unit 1 Cultural and Contextual
Design Studies
Unit 2 Practical Application
of Design Thinking in
Service Design
Unit 3 Managing Design in a Global
Society and Economy
Stage Two
This stage builds on the practical
application of design thinking with
a focus on innovation and industry
oriented professional practice.
Teaching and learning methods
in this term are reflective of real
world practices ensuring that
participants are well versed in
new service/organisational design
methods, blueprinting, modelling,
brand guardianship, consumer
marketing and routes to market.
Unit 4 Professional Practice in
Management and Consulting
Unit 5 Strategic Design and Innovation
Unit 6 Studio Practice
Stage Three
This stage allows you to evaluate
and advance your own area of
research and professional practice
ahead of your major project.
Unit 7 Major Project
Entry requirements: Page 142
How to apply: Page 146
Term starts:
September 2018
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