Ravensbourne prospectus 2017-18 1 | Page 132

Service Design Innovation MDes
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This course gives you opportunities to design radical new services that are highly desirable for customers as well as profitable and sustainable .
Futures Service Design graduates have a practice-based approach to embedding innovation in key customer focussed areas of business . Students go on to be engaged in broader organisational development issues , such as strategic innovation and organisational change .
The Course Service Design Innovation is based on the idea that an effective service is built by gaining a deep understanding of the interaction between service providers and the end user , including their wants , needs and potential for co-creation . Students use a specific set of methods and processes based on design thinking . In particular this course will require you to develop the ability to design user research , to facilitate stakeholder workshops , and to project manage a service design process .
Students are introduced to a range of concepts such as co-design , user-driven innovation , open innovation and stakeholder management . They are also encouraged to develop their own approaches and to respond to emerging industry practices . Learners will benefit from staff research interests in methodology and in user experience design strategies . They may also have the opportunity to participate in one of Ravensbourne ’ s regular industry development projects with a strong service design dimension .
Stage One Unit 1 Cultural and Contextual Design Studies
Unit 2 Practical Application of Design Thinking in Service Design
Unit 3 Managing Design in a Global Society and Economy
Stage Two This stage builds on the practical application of design thinking with a focus on innovation and industry oriented professional practice . Teaching and learning methods in this term are reflective of real world practices ensuring that participants are well versed in new service / product design methods , blueprinting , modelling , brand guardianship , consumer marketing and routes to market .
Unit 4 Professional Practice in
Management and Consulting Unit 5 Strategic Design and Innovation Unit 6 Studio Practice
Stage Three This stage allows you to evaluate and advance existing knowledge before your major project .
Unit 7 Major Project
Duration 1 year full time / 2 years part time
Entry requirements see page 160 How to apply see page 162
Term starts September 2017