Luxury Brand Management Innovation MDes
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This course provides you with opportunities to enable the development of high value services and luxury brands on a global scale .
Futures In the corporate world , luxury brand managers oversee the development of products and high-end services . They also have a significant strategic role in continuously improving the customer experience and re-invigorating services .
The Course Luxury Brand Management Innovation focuses on managing the relationship between luxury brands , high value services and consumer behaviour . Students will analyse established brands and the process of repositioning them . Luxury Brand Management Innovation requires sensitivity to customer perceptions of established aesthetics and the potential for higher levels of engagement and participation .
You will progress through the various stages needed to turn a luxury brand into a ‘ lived ’ experience providing insightful thinking and practical strategies into what makes a luxury brand ‘ high value ’. The course benefits from the research interests of existing Ravensbourne staff , including the impact of ethical issues in the fashion business on brand perception , marketing and branding of sustainable fashion , and the role of social networking in establishing brands . Students will also have the opportunity to work closely with students on Ravensbourne ’ s Fashion MA programmes .
Stage One We introduce you to a range of theories and practices in the strategic use of design and innovation , with a particular focus on the method of design thinking and how it relates to luxury brand management .
Unit 1 Cultural and Contextual Design Studies
Unit 2 Practical Application of Design Thinking in Luxury Brand Management Unit 3 Managing Design in a Global Society and Economy
Stage Two We help you to put your learning in a professional context and develop the practical application of design thinking with a focus on innovation and industryoriented professional practice .
Unit 4 Professional Practice in
Management and Consulting Unit 5 Strategic Design and Innovation Unit 6 Studio Practice
Stage Three This stage allows you to evaluate and advance existing knowledge before your major project .
Unit 7 Major Project
Duration 1 year full time / 2 years part time
Entry requirements see page 160 How to apply see page 162
Term starts September 2017