RacquetTech 10-2016 December 31, 2016 | Page 8

The FURY , the beginning of a new era .
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New Products

The FURY , the beginning of a new era .

The release of the Propulse FURY was a year-end highlight for Babolat carried by a renowned ambassador and a collaborative project with the stores . Starting in 2003 , Babolat has been developing shoes for 13 years . From the first Team All Court to the Propulse worn by Andy Roddick in 2007 , to the Propulse FURY launched this November Babolat ’ s developing expertise and persistent fieldwork has allowed the introduction of a truly innovative product .
The Propulse FURY is designed for players looking for optimal support , a shoe that allows players to fully engage in every change of direction on all surfaces without any restraint . The stakes are especially high as the Propulse and its different versions have marked and will continue to mark the history of the brand . As such , the development of the shoe centered on the feeling of security and a desire to reinforce stability . This is also why the FURY already has a renowned ambassador in Benoît Paire . The French player is very proud to succeed the American Andy Roddick in this role .
As has been the case with the previous models , the focus has been on stability . The true novelty of the FURY is a different sensation we researched thanks to an integrated insock that fully wraps the foot . “ And through the lacing , we use the straps that tighten and maintain ( rigidity ) more or less according to the morphology of the foot and the preferences of the player ,” says Julien Alberti , R & D project leader of the Propulse FURY .
www . babolat . com