RACA Journal June 2016 - Page 88

aDVERTORIAL Samsung’s tailor-made commercial air-conditioning solutions spark growth surge The air-conditioning (AC) industry is currently experiencing a range of changes and challenges as the market becomes more focused on improving energy efficiency and expanding into the smart building field. B roadly speaking, commercial buildings make use of two types of AC systems, namely: central air-conditioning systems, which control overall indoor temperatures, and Variable Refrigerant Flow (VRF) systems, which provide temperature control for individual rooms and spaces. The former provides a type of ready-made air conditioning, while the latter offers a more adaptive, tailor-made system. With the addition of in AC products designed for family use, central air-conditionin g and VRF systems comprise the top three global AC markets.  Recently, traditional VRF systems have received a further boost in the form of an improved network, enhanced functions and a range of sensors that all create more customisable HVAC systems, while at the same time decreasing overall energy consumption.  Samsung Electronics intends to provide the airconditioning industry with a further boost by delivering innovative products that meet the demands of global consumers, especially in the commercial sector. “As we enter the era of the Internet of Things (IoT), the industry will begin upon a new phase of practicality whereby construction, communication and other services will merge to offer customers the best ground-up experiences,” said Charles Park, vice president of Samsung Electronics’ Digital Appliances Business. Park added, “Samsung has the ability to link its leading communication devices with innovative air-conditioning products, including HVAC solutions. That puts the company in a great position in terms of embracing the opportunities ahead.” Since October last year, Samsung has hosted a series of global roadshows, taking in 117 cities to showcase its air conditioning product range, inviting more than 9 000 businessto-business (B2B) customers from 50 countries. Samsung met approximately 4 500 partners, winning a favourable response for its new high-end products, including the 360 Cassette unit. “The 360 Cassette model guides air to form a complete and comprehensive, 360-degree horizontal dispersion, and prevents Samsung’s new 360 Cassette units operating at a duty free shop in Korea. 86 RACA Journal I June 2016 www.hvacronline.co.za