RACA Journal June 2016 - Page 16

Events and Exhibitions MCE 2016 #MCE16 – a first-hand experience By Kabous Fourie Kabous Fourie of Aersa/Aermec had the privilege of attending this year’s Mostra Convegno Expocomfort (MCE) in Italy in March – one of the world’s biggest HVAC&R calendar highlights. He shares his experience. T he first day of the show was probably the most jaw-dropping day of the three we spent at the MCE show. Not knowing what to expect, I just followed the mass of people thinking that this would probably be something similar to our local FRIGAIR About 155 000 people attended MCE this year . The Aermec stand at MCE. 14 RACA Journal I June 2016 show. But after almost a 10-minute walk from the train station to expo, I had to stop in amazement. I stood still between all the people just to try and take a picture of the size of the buildings and the number of people milling around. Unfortunately, a picture cannot do justice or quantify the sheer scale of this expo – there were more than 100 000 people! To give some perspective of just how big it was, we walked about 10km every day at the show, according to my pedometer. In total there were 11 buildings, divided into two sections each and each section was full of exhibitors. One of these sections alone is probably as big as the Cape Town International Conference Centre (CTICC), which means this expo is about 22 times the size of the CTICC! It took us a whole day to walk through four of these buildings and we finally that we couldn’t stop at every exhibition, but only the ones that we found interesting. So our new strategy was to find the appropriate fields of interest and if the stand had something unique on display, we would then stop and investigate. It was great to meet so many people from such a variety of countries and cultures: from Belgium, and Bulgaria, to Slovakia, Denmark, Turkey and a lot more. For me, the biggest eye-opener was to see what they had done for their country, compared to what we as South Africans do for ours. They clearly had a vision to be unique by presenting a product that is beneficial to the earth and also to the end users, whereas in South Africa everything seems to be purely price-driven. But I am sure (or at least hopeful) that things will change eventually. It was also great to see another side of the company we import for: Riello, Fast and Sierra. And obviously it was great to see all the people from Aermec; the Aermec stand made me very proud! As a proud distributor for Aermec and Fiorini, we had a good idea of what we were looking at, like the conventional heating and cooling systems, but what was interesting was how the Europeans do it. We know that they have much colder www.hvacronline.co.za