Quarterly Newsletters 17/18 Fourth Quarter Newsletter - Page 3

Joey Montano was raised and educated in Albuquerque. He is the third youngest of eight siblings, four girls and four boys. His amazing mother, Onice Baca Montano, must be given all the credit for his successes personally and professionally. Joey graduated from West Mesa High School in 1973. In the fall, he attended the University of New Mexico and in the spring of 1979, he graduated with a Bachelors Degree in Physical Education with a Minor in Spanish. He also earned his Masters Degree in Sports Marketing and Administration from UNM.

In the fall of 1979, he was hired to teach Physical Education and served as Head Wresting Coach at his alma mater, West Mesa. Throughout his coaching career, he had many successful teams and individual champions. During his tenure at WMHS, he served as Department Chair and Athletic Director.

In January of 1979, Joey married his lovely bride Rita, now of almost 40 years. He became son-in-law to Flavio and Lupita Martinez, her loving parents. Later, the couple were blessed with two great kids, Joseph and Jessica. In 2009, Joseph married Stacey, their “daughter-in-love.” The Montano family has been further blessed with their beautiful and precious granddaughters Bryn (six) and McKynzie (two), the joy of their lives.

In the 1980’s, Joey worked alongside Michael “Coop” Cooper of the Los Angeles Lakers, doing marketing and promoting appearances, charities and basketball camps throughout the southwest. It was an amazing experience, as the Lakers were winning World Championships and Coop was always giving back.

In 1991, Joey was hired by Albuquerque Public Schools to serve as Athletic Coordinator for Marketing and Development. He retired after 25 years of service at APS as Executive Director of the Education Foundation in 2002.

In the fall of 2002, Joey created a high school sports publication, Varsity Sports Magazine. He was the proprietor and editor of the magazine and VSM was distributed to high schools in the greater Albuquerque metro area for 10 years.

Joey’s career in education in New Mexico will end on June 30th, 2018, after serving for 16 years as the first Executive Director of the New Mexico Association of School Business Officials, a position he began in 2002.

Joey thanks everyone who has been on this amazing journey and asks for God’s blessings upon them. Joey would like to send personal greetings to several family members who have passed: “ God’s speed to my mother, my in-laws, Flavio and Lupita, my big brother Louie, and my little brother in-law Flavio III.

Joey’s mission is complete and he truly believes that NMASBO will continue to thrive under the direction of your new Executive Director Terry Dean and President Claire Cieremans.

I am New Mexico Public Education


David Craig presenting Joey Montaño with the NMPED Service Award at the 2018 Spring Budget Workshop.

Joey & Christopher Ruszkowski, New Mexico Public Education Secretary