QMYOU Alumni Magazine Issue 86 | Page 13

New courses respond to changes in industry demand QMU continuously reviews its courses to ensure that they reflect changing demands from industry, as well as the changing needs of society. T HE UNIVERSITY WORKS closely with industry experts to ensure that both undergraduate and postgraduate courses equip graduates with the skills they need to compete in the market place. We also conduct market research to see how we can upskill graduates who want to better service their employers or who wish to stand head and shoulders above the rest in the crowded employment market. Following a major portfolio review over the last year, QMU now has a number of new media, PR and business postgraduate courses. Here’s an overview, but check out our website for more detail. MSc Digital Campaigning and Content Creation This course will equip professionals working in film, PR, communications and campaigning, or those in promotional or activist roles with third sector organisations, with both written and visual digital skills essential to successful campaign management. It will help fill the skills gap for all-round creative graduates who can blend written, oral and sound communication with engaging visuals as part of their daily work. MSc Media Management The first qualification of its kind available in Edinburgh, this new master’s degree aims to equip graduates with the business skills required to pursue a management career in the media and creative industries. It focuses on developing an understanding of media and creative businesses and the global environment in which they operate. MSc Finance This course is a perfect fit for graduates from a wide range of disciplines who may have little or no business experience and want to begin a career in finance or business. It offers an in-depth knowledge and understanding of how corporations manage their finances, as well as how global capital markets work. MSc International Marketing The course responds to the growing importance of marketing and allied business functions. It will produce graduates who have a strong understanding of the international marketing role and the key factors that influence the environment in which they function. Find out more about QMU’s postgraduate study opportunities at: https://www.qmu.ac.uk/study-here/postgraduate-study/ 10% discount on QMU postgraduate courses If you are a QMU student or graduate who is considering moving to a postgraduate course at QMU, you may be eligible for a 10% discount off the course fees. Find out more on page 31. ❒ QMYOU / Creative Industries 13