QMYOU Alumni Magazine Issue 78 - Page 19

Time-lapse film of East Lothian celebrates S c o t l a n d ’s beautiful summer T HOSE OF YOU who have watched and enjoyed Walid Salhab’s stunning stop-motion/time-lapse films of Edinburgh, will be delighted to know that the QMU Media Practice Lecturer has added to his suite of Kinetic films. Kinetic East, a striking short video of south east Scotland, was created by Walid as a celebration of the beautiful summer of 2013. Walid wanted to capture and share some of his favourite coastal spots in East Lothian, as well as some of the hidden treasures that are on offer in Scotland’s south east. He particularly loves the expanse of Ravensheugh Beach, the nature reserve at Aberlady, Dunbar Harbour, and the buzz of North Berwick. In addition, this film includes footage of Peebles, Cramond Island at sunset, views from North Queensferry and his all-time favourite – the ruins of St Antony’s Chapel at Arthur’s Seat, Edinburgh. If you watch closely you might even spot the UFO that Walid said zig- zagged across the sky during the shoot at Arthur’s Seat. He insists it was not a shooting star. Wa l i d ’s t i m e - l a p s e /s t o p - m o t i o n technique captivated an international audience when he first released ‘Kinetic Edinburgh I’ in September 2012. This was followed by his stunning portrayal of Edinburgh in winter time ‘Kinetic Edinburgh II’, which achieved over three million hits on YouTube. Walid perfected his unique time-lapse/stop- motion technique during the production of his Kinetic Edinburgh films. He is now applying the technique to a short film ‘Avaritia’, which will be available some time later this year. Wa li d h o p e s to p r ov i d e a f r e s h perspective on well-known beauty spots, to inspire people to seek out hidden gems and encourage people to appreciate the natural beauty of Scotland. You can view Kinetic East at W: www. youtube.com/watch?v=tgWWKu9gsow and the trailer for Avaritia at W: http:// vimeo.com/56547987.❒ Research explores public relations expertise in Scotland Academics at QMU are the first to explore how public relations (PR) professionals in Scotland got into their profession and how they conduct their daily work. A PILOT STUDY LED by a QMU research team is exploring the professional expertise of public relations professionals in Central Scotland. The research is involving professional PR bodies and a range of both private and public sector PR practitioners. J a c q u i e L'Et a n g, C h a i r of P u b l i c Relations and Applied Communications at QMU, explained: “In recent years the PR profession has experienced significant changes. By working closely with professional bodies, we aim to get a clearer understanding of current working practice in Scotland for the benefit of both academics and the wider PR profession.” The pilot study, which looks at the knowledge base and daily professional practice of PR professionals across Scotland, involves interviews and focus groups with practitioners across Central Scotland, and some from the north of the country. The research team will also offer interventions that may change the way practitioners think about their work and methodologies. Laura Sutherland, Chair of the Scotland Group of the Chartered Institute of Public Relations (CIPR), explained: “After speaking to Professor L'Etang at QMU, we realised that there was no real research into how people got into the profession and indeed the way in which people approach their work. We agreed to contact members and non-members of the CIPR, allowing a better ‛cast of the net̓, to participate in the study.” Laura continued: “It is important, as a profession, that there are high standards set across the board, both in terms of employment and everyday work. We are delighted to be supporting QMU with this pilot study and we hope thi