Senior practitioners in PR and marketing support the course through guest lectures,
membership of our Industrial Advisory Panel and attendance at our networking
events.
We have a new initiative that allows students to get a mentor early in the course.
Your mentor will be an experienced industry practitioner who advises you with
your studies and career direction.
Year Three Direct Entry:
Advertising and Marketing
Communications/ PR Theory and
Practice/ Experiential Marketing and
Consumer Behaviour/ Independent
Research Project/ Persuasive
Communication/ plus two options Year Two
• HNC/ HND: HNC/ HND in a related
subject with B/CB in the graded unit
• Scottish Higher: BC at Advanced
Higher in relevant subjects plus BB
at Higher
• A Level: BBB in relevant subjects
Year Four
Placement/ Strategic Marketing/
Management/ Dissertation/ plus two
options.
See BA (Hons) Media and
Communications on pages 68-69 for
Year Three and Four options.
The modules listed here are correct at
time of print (Feb 2019) but may differ
slightly to those offered following
validation in April 2019. Please check the
website for any updates.
Year Three
• HND in a related subject with CB in
the graded units
For details of related HNC and HND
courses, see www.qmu.ac.uk/college-
qualifications
Associate student places
You can study this course as an associate
student completing the first year at West
Lothian College. For more information,
see pages 32-33.
Other information
Entry requirements
Scottish Higher:
Standard: BBBB
Minimum: BBCC
A Level: BCC
Irish Leaving Certificate: H2 H2 H3 H3
International Baccalaureate: 28 points
International: IELTS of 6.0 with no element
lower than 5.5.
Required subjects: English or Media
Studies preferred at Higher/ A Level.
English required and Maths preferred at
Nat 5/GCSE.
Mature/Access: Related Access course
– see www.qmu.ac.uk/college-
qualifications
We welcome applications from mature
students with other relevant qualifications
and/or experience.
UCAS Code: P211
Duration: 3/4 years full-time
Start date: September 2020
Delivery: On campus
Awarding body: QMU. Please see the
‘External review’ section on pages 8- 9.
Exchange opportunities: In Year Three
you have the opportunity (subject to
availability) to study for one semester at a
university overseas. For more information,
see pages 18 -19.
Placements: You will complete a
four-week or 150 hours placement either
in the summer vacation between Years
Three and Four or in Year Four alongside
other modules. Students are responsible
for sourcing a placement host
71
organisation and this can be in the UK or
abroad. To help with the process, we hold
a speed interview event on campus to
match hosts offering placements with
students. The placement is unpaid
although many hosts cover travel and
subsistence.
Teaching staff, class sizes and
timetables: For more information, please
see ‘How we teach and how you’ll learn’
on pages 8-9.
Course fees: See pages 162-163
Professional registration/accreditation:
You can register as a student member of
the Chartered Institute of Public Relations
(CIPR) and a student member of the
Public Relations and Communications
Association (PRCA).
Careers: There is high demand in the
industry for graduates with the skills that
we teach on this course. You will also
build strong links with real-world clients
across the four years. You’ll be ready to
make your mark in a wide range of career
roles, including PR officer, digital
strategist, marketing executive, publicity
and promotions executive and events
manager. There are PR and marketing
specialists in almost every field you can
imagine: from national government to
charities, finance firms to whisky
companies, and tourist organisations to
universities.
Why QMU?