UG Prospectus 2021 UG Prospectus 2020 | Page 64

The global media industries have never been so influential in our politics, our society and our individual lives. Our film, media and communications courses Film, Media and Communications offer you the opportunity to engage with debates in these fields and to develop highly valued industry-relevant skills. You’ll study the way in which the media industries work, and gain the practical expertise you’ll need to make a difference as you build your career. There are three specialised BA (Hons) routes within this subject: Public Relations and Marketing Communications, Media and Communications, and Film and Media. Why QMU? Our Public Relations and Marketing Communications course gives you an unrivalled opportunity to study two closely aligned disciplines. You’ll gain practical experience of developing strategic PR and marketing communication solutions for live clients, creating authentic digital content for a range of social media platforms. You will also build strong links with real-world clients throughout your four years here, and we work closely with industry employers to ensure that the course teaches the skills they are looking for in graduates. 100% of graduates from this course are employed or in further education after six months. On our Media and Communications course you will study theories of media and communications and debate the role of media in economics, politics and society. You’ll also put this theoretical understanding into action through a media production strand that focuses on video, audio and online content creation. Assignments will develop the writing, management and team-working skills needed to produce imaginative and creative work of a high standard. During your degree, you will learn from and meet professionals in the fields of media and communications. In addition, you will be working with carefully selected external clients on media and communication projects. Elective modules ensure that students on this course can shape the programme towards their future career aspirations. Our Film and Media course gives you the opportunity to study film as an artistic, cultural and commercial enterprise. You’ll engage in deep critical thinking about culture, media and society as a whole. You will develop real-world technical skills in video and media production, as well as teamwork, academic research, project management and a variety of forms of communication. Modules in the first two years will introduce you to key developments in film and media, including the emergence of cinema and 62 the establishment of national broadcasting systems, alongside key concepts such as narrative, popular culture and citizenship. In later years you will be able to choose from a range of electives that allow you to tailor the course to your own particular interests. All of our Film, Media and Communications courses give you the chance to learn practical skills and approaches that will enhance your business sense and employability. Many of our students have gone on to create their own successful companies and we have an in-house Business Innovation Zone (BIZ) to help you get your enterprise up and running. Our approach to learning and teaching Our degrees are modular and you will benefit from a variety of teaching methods including lectures, seminars and workshops. Problem-based learning and group work are vital in developing the key skills you’ll need in the workplace. Assessment methods also vary and include written reports, client projects, content creation, essays, presentations, examinations and peer assessment.